“Tim is the best copywriter we've ever hired. Sure, that's not super impressive to some, because he's the only copywriter we've ever hired. But, he makes our lives really easy and manages to come up with great wine descriptions, brand stories, and more every time. Always great to have him in the cellar door tapping away and telling shit jokes."
- Ben Gould, owner at Blind Corner Wines
Blind Corner are a local vineyard where I live that do amazing things with organic wine. They’re plenty of fun and love cheeky wine tasting notes. At the same time they’re super serious about making wine as naturally as possible, so it’s a challenge creating a balanced voice that gets both of these attributes across.
Here’s one of my favourite wine descriptors that I wrote for Blind Corner. Apparently, it’s a bit of a favourite with customers as well…
Pink and fluffy like a pair of novelty handcuffs, this rosé is perfect for when you want to get a little bit naughty, but don't want to go all the way.
Blended predominantly from Shiraz grapes, there's a sweet barrel of Semillon thrown in the mix to keep things light and fruity. It was picked, crushed and pressed before being wild-fermented in stainless steel, with a small portion drained from a second pick and wild-fermented in oak.
Best enjoyed in the sunshine with a carefree state of mind.
I also write the occasional blog post and newsletter mail out for Blind Corner. To learn more about their delicious juice, head here.